We invite you to a casual brunch focusing on innovation.
In a relaxed atmosphere, you will have the opportunity to learn, be inspired and work on your own ideas in a practical way. Simply bring your idea with you – whether it involves advancing an existing product or developing a completely new digital solution. Together (or on your own, if you prefer), we’ll explore your idea from different angles at various stations and identify where there’s still potential. To do this, we’ll use selected innovation modules, such as:
Profit Model How can you make money from your idea in a meaningful and sustainable way? What alternative revenue models (e.g. subscriptions like Netflix) might be possible? Channel Through which channels can you best reach your customers, and how can you deliver your service in a way that really resonates – comparable to an ecosystem like Nespresso’s? Customer Engagement How do you create a user experience that inspires, builds loyalty and encourages active engagement – similar to the Wii, where the in-room experience is at least as important as the screen?
In a brunch-style format, we combine expert input with practical work on your specific questions. The aim is that, by the end, you will not only have a better understanding of innovation, but will also take home a refined, actionable version of your own idea.