Event

Beyond the Hype

Mittwoch, 22 April 2026

17:00 - open end

MaibornWolff Office, Ladehofstr. 11, 86150 Augsburg, 4th floor

What does genuine innovation look like, beyond the buzzwords?

On Wednesday evening at Future Week Augsburg, we’ll take a look behind the scenes of digital transformation. From the painful but instructive reality checks faced by established companies, through the radical transformation of design workflows by AI, to agent-driven disruption in software development: our experts will show how roles, processes and strategies are changing – and what this means in practical terms for companies and their future.

Enjoy three thought-provoking presentations about the following topics:

  • Don’t we all wish for a blueprint for innovation?

  • From prompt to purpose: how AI helps us design genuinely better products.

  • Agentic-driven disruption in software development

There will also be plenty of opportunity to enjoy drinks, snacks and good conversations.

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Meet our speakers

Sebastian Nitsche, Senior Innovation Consultant Sebastian Nitsche, Senior Innovation Consultant

Sebastian Nitsche

Senior Innovation Consultant

Linda Ruth Schmidt, Head of newspective Linda Ruth Schmidt, Head of newspective

Linda Ruth Schmidt

Head of newspective

Amely Kling, Unit Head Digital Innovation & Product Strategy Amely Kling, Unit Head Digital Innovation & Product Strategy

Amely Kling

Unit Head Digital Innovation & Product Strategy